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also launched a corporate advertising platform called Plus Friend and a paid service named Kakao Page where people can download comics, videos and music.Īmong other mobile messenger services in Korea, NHN Corp.’s LINE saw the number of its users exceed 100 million in January, a year and seven months after its launch. started a game service which made its business profitable for the first time. “Looking at the latest trends, we believe the number of users will surpass 100 million within this month,” said a Kakao Talk official.Ī mobile messenger service doesn’t generate profits on its own, but using the great number of users, the operator can make money through paid services such as games.īased on Kakao Talk’s success, Kakao Corp. Kakao Talk was the most downloaded app on Google Play in Indonesia in April. Kakao Talk began services in Indonesia, Malaysia and Vietnam this year and is ratcheting up marketing in Southeast Asia including a television commercial featuring K-pop group Big Bang. The number hit 80 million in February and 90 million in May. The growth appeared to slow down for a while, but recently regained momentum after the service was launched in Southeast Asia. The number increased by 10 million every two to four months ever since. The number of Kakao Talk users exceeded 1 million just six months after the service was introduced and hit 10 million in April 2011. There were some 95 million Kakao Talk users as of June 4. The number of Kakao Talk users is expected to break the 100 million mark this month, three years and three months after its launch in 2010.
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The soaring popularity of Kakao Talk has led to the decline of text messaging via the conventional route.ĭue to the emergence of Kakao Talk and other free messaging apps and services, the total number of text messaging via mobile providers was down 57 percent in March compared to the year before, according to a staffer with one provider. Since then, 10 million new subscribers signed up every three to four months, and it drew the 50-millionth subscriber in June this year. Kakao Talk was launched in March 2010 and attracted 10 million subscribers in its first year alone. The total number of messages, which stood at 2.6 billion in May this year, increased by 400 million in just two months. If a text message via mobile service operator costs W20 (US$1=W1,147), each user saves W2,500 a day and W75,000 a month by using Kakao Talk. For example, each group chat message in a group of 10 people is tabulated as 10 messages.
The number seems large because many users use the service for group talk. "This is a meaningful indicator along with the daily number of visitors of how much our service is being used."īased on the average daily number of visitors at 24 million, each user sends 125 messages a day using Kakao Talk. "As of Monday, the number of messages has passed the 3 billion mark," the company said in a press release Thursday.
With 55 million subscribers now both in Korea and overseas, free mobile messaging app Kakao Talk saw daily traffic surpass three billion. One venture company official claims, “I am not sure how successful the newly releasing contents distribution platform Kakao page will be, but they can no longer expect remarkable growth in a domestic market anymore, instead, to experience the great leap once again, oversea market will be a key. If they cannot show distinguished accomplishments in an oversea market, they would experience various ordeals or being left behind as a domestic oligopolist such as Naver, the popular search web in Korea. The intention behind these attempt to achieve recognizable position outside of domestic market appears to be started out from fear of remaining only as a domestic demand-oriented firm. In the commercial, local celebrities and BigBang appears together on the screen and promote Kakaotalk. Also Kakaotalk is trying to attract global consumers by introducing its new voting system ‘Kakao Poll’ or multichannel technology in foreign markets earlier than in Korean market.
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Starting from March 17, 2013, Kakaotalk began TV commercials in Indonesia, Philippines and Vietnam by joining hands with famous Korean K-pop star, Big Bang.